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Dec 14, Craig Oliver rated it it was amazing. Granted without this content there would be no websites for me to work on. Well…at least there shouldn't be. There are many sites out there that put the technical effort into the coding and treat the content as an afterthought. Content should in fact come first, before coding.
This requires developing a proper content strategy and a plan to implement it. In Clout, the author Colleen Jones concisely outlines the methods and techniques that will aid the development of a successful Content Strategy. There are numerous real-world examples that support the core principles of context, rhetoric and psychology. She advises content creators to turn off their fire hose of information, suggesting effective, proven tools to reach people. These techniques are proven to filter out the static. This book is a top resource regarding the implementation of content strategy.
Clout is a well-researched and authoritative source for developers who want to help their clients make content work. May 13, Ryan rated it really liked it. Clout provides a solid overview for creating influential web content. While it's probably too basic for the seasoned content strategist, Jones covers a wide range of topics from discovery and implementation through evaluation and adjustment. This serves the novice content strategist well, as it includes many real-world scenarios and potential pitfalls to watch out for.
While some of the information served as a good review for me, I did learn a number of new things. Jones shares tactics for evalua Clout provides a solid overview for creating influential web content.
Book Review: Clout: The Art & Science of Influential Web Content
Jones shares tactics for evaluating and implementing content. Specifically, looking for content gaps and using various forms of rhetoric, logic, and emotion are key. Jones also provides tips for using amplification, timing, and instruction successfully in your content. The book covers many of the tools and deliverables concept models, editorial calendars, etc.
Key takeaway: "The more structured your content is, the freer it is. Apr 03, Anabelle Bernard Fournier rated it liked it Shelves: non-fiction.
This book started well: an interesting combination of marketing, psychology and rhetoric. However, as soon we hit the later chapter, it becomes too practical and superficial. I found the early chapters interesting: they take apart the idea of "influence" and explain how to turn this to your advantage. I especially enjoyed the analysis of the goals of your content vs.
Outside of these early chapters though, I found that most of This book started well: an interesting combination of marketing, psychology and rhetoric. Outside of these early chapters though, I found that most of it was common sense and not very useful for someone who wants to deepen their understanding of online influence.
Taken all together, this is a quick technical textbook that tells a lot of "what", but not a lot of "how" or "why".
- Clout: The Art and Science of Influential Web Content (Voices That Matter).
- Clout: The Art and Science of Influential Web Content?
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One redeeming quality: the amount of sources and suggested further reading. There's a lot of content to pick if you go read those other books.
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Feb 22, Kevin Buckley rated it liked it. Maybe if I worked for a bigger "company" I could understand and leverage some of the ideas in this book. How will you get, create, and maintain that influential content?
Clout : The Art and Science of Influential Web Content
Like rhetoric and psychology, metrics is a college course unto itself and Jones lists a few books to help you get started. Clout is heavy reading, frankly. Neither art nor science, in the form of the solutions Jones offers comes without some serious work on the part of content creators.
For example the section on rhetoric is quite dense. Email Address. Jones wrote her book with several audiences in mind: Content, Creative, and Brand Strategists Executives Web Writers and Content Creators Interactive Marketers and PR Specialists Small-Business Owners Nonprofits Jones helpfully guides each of those audiences toward the chapters they should concentrate on but also tells them why they ought to read it.
Nothing alone is going to solve your biggest web design or marketing problems. Not a better-designed site. Not better SEO. Not better usability.
Clout : Colleen Jones :
Taken separately, these initiatives are just pieces of a very large and complicated puzzle. Put them together and they form a brilliant master plan to keep your brand alive and engaging.
But who has the time or money to do it all? But she does think that you should do enough. According to Jones:. Clout is influence or pull. On the web, clout allows you or your organization to attract the right people and, at the right time, change what they thing or do. It sounds so simply, almost foolishly obvious. Instead of forcing or tricking customers to complete a task, nudge them. Would a trusted advisor trick someone into buying a product?
Of course, not. She would look for ways to influence or inspire you with actions and words.